"Walt Disney Classics"

(1988-1994)

(Pictured above: Screencap of logo from a VHS and two shots of a Disney Store display promoting the videos (un-plugged and illuminated)

We start with the opening animation of the 1987 Walt Disney Home Video opening logo, with Mickey Mouse dressed in his Sorcerer’s Apprentice outfit like on "Fantasia" standing on a blue spotlight on a black background. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a magic spark flashes and appears above Mickey’s hand. We zoom past Mickey as the spark begins swirling around and begins to write "Walt Disney" in the corporate Disney font, except it is metallic white. As we zoom out, the background begins to change to blue, and a black diamond with metallic edges fades in from a far point and begins to slowly zoom in, as "CLASSICS" in metallic white (the same fancy font used in the print logo) begins zooming out from the bottom of the screen, before that and "Walt Disney" settle on the diamond. The edge begins to glow white, and then a magic comet swishes into view from the bottom left of the screen, circles behind the diamond and passes in front of the logo before flying off-screen, leaving a trail of pixie dust that changes the "Walt Disney CLASSICS" text to gold and a purple tint to the diamond’s edges, and then the logo "shines." A majestic synthesizer fanfare accompanies the animation throughout, and it will later become the theme music for the Masterpiece Collection series.

FIND IT: Seen on all new Disney Classic videos from 1988 to 1994, starting with "Cinderella."