"The Classics -  Walt Disney Home Video"

(1984-1987)

Audio Clip


With a bouncy, medieval-style synth-horn fanfare playing throughout, we see the “Walt Disney Home Video” text logo (with “Walt Disney” in its
famous “signature” font created in the early 1980s) in red swirls in from the upper-left corner of the blue background, rotating clockwise as it does
so, passes by quite close to the screen, flips and begins cycling to the lower-left corner. A few seconds after the “Walt Disney Home Video”
text appears, “THE CLASSICS” in a slightly-ugly white font also comes from the upper-left side of the screen and begins slowly spinning, too, nearly
following the same path as the WDHV text does. As this happens, the background begins to slowly “morph” into a large, blur blurry
diamond-shape on a black background. A large dark bluish-black diamond then zooms in from the center of the screen at a slightly-fast pace before stopping at a huge size. As the diamond zooms up, “THE CLASSICS” flips over to the top of the diamond and settles there, while “Walt Disney Home Video” lands on the bottom of the diamond. A white, simple diamond outline zooms out and plasters itself onto the edges of the diamond.


FIND IT: This can be seen on early Disney Classics videos, where the design of the cover artwork had "Walt Disney’s" or "Walt Disney Productions" above the movie’s title, along with a page-curl on the lower-right corner of  the front, reading “The Original Animated Classic!” The print version of theClassics logo (with a  shiny metallic black diamond) also appears on the top of the back of the video case’s artwork (with "THE CLASSICS" in a different, fancier font) and on the large Beta-type labels of the videotapes. The first Pinocchio and Dumbo releases had this logo and the last to use it was "Lady and the Tramp."